Cases and campaigns
The work with a name and a signature.
17 published cases
Every campaign here is signed by one of the six companies in the group, and it is that signature that proves integrated planning is not rhetoric.
Every case
17 campaigns, 5 signatures.
17 cases
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Ilha Urbana Malbec Ultra Bleu
The Ilha Urbana case behind Malbec Ultra Bleu, by Boticário, joined impact and creativity in a space that turned heads on the streets of São Paulo.
- OOH
- Ativação
- Beleza
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Around the World in 80,000 KM
Continental launched the new UltraContact with an 80,000 km warranty, and D’OM wrote the sequel to Jules Verne’s classic “Around the World in 80 Days”.
- Content
- Design editorial
- Automotivo
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Contrastes
The pro bono campaign for Afece underlines how much it matters to open paths toward development and autonomy for people with multiple disabilities.
- Pro bono
- Institucional
- Inclusão
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Clash on the Catamaran
The brand activation case for Clash, by Boticário, joined regional communication and creativity: for the first time, the Porto Alegre catamaran became a media channel.
- Ativação
- Mídia inédita
- Beleza
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Frimesa Fogo & Sabor
The campaign draws an analogy between the discovery of fire and the taste experience of Frimesa’s premium line, rolled out across integrated channels.
- Integrada
- Lançamento
- Alimentos
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Gargantas Valda
A creative, comic way to show that Valda lozenges are the rescue at any hour, across three films created by D’OM.
- Filme
- Humor
- Farma
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Driving store traffic on Father’s Day
OpusMúltipla and Google combined YouTube video and Performance Max Offline, cutting cost per visit by 14% and lifting sales.
- Performance
- YouTube
- Varejo
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Junto com a Mamy
The campaign behind MamyPoko’s new positioning breaks away from category convention and puts the spotlight on the person behind all the caring: the mother.
- Posicionamento
- Campanha
- Consumo
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M Possibilidades
Shopping Mueller’s brand campaign used artificial intelligence to build textures, movement and colour, reshaping the mall’s iconic M.
- IA
- Institucional
- Varejo
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Memes Unidos
The Vero Internet campaign is a meme march taking over the city, mixing artificial intelligence and plenty of creativity.
- IA
- Humor
- Telecom
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Natal Iluminado
Uninter’s end-of-year film follows a girl growing up in a village without electricity who turns to Electrical Engineering for the knowledge to change it.
- Filme
- Natal
- Educação
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The future is now, or now
For the 35th anniversary of Fundação Grupo Boticário, Canal Off went off air in an unprecedented move and an exclusive Fortnite map spoke straight to Gen Z.
- Gaming
- Geração Z
- Ambiental
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Play no Enem
The work highlights how easily an Enem score turns into a degree, across broadcast TV, digital, outdoor and radio in Curitiba.
- TV
- OOH
- Educação
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Sonhos Possíveis
Continental Pneus surprised two young athletes who dream of playing football, taking them to the Copa do Brasil final at the stadium.
- Experiência
- Esporte
- Automotivo
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Tarja Violeta
Medicine boxes with no pills inside, carrying a leaflet and a drawing by a child in treatment, to raise donations for childhood cancer care.
- Causa social
- Design
- Saúde
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Cymco video case
Brainbox joins branding, visual merchandising and packaging to make the magic happen at the point of sale and build strong brands in their segments.
- Branding
- Embalagem
- PDV
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Frimesa video case
Senso went to work helping Frimesa grow sales into the food service segment: restaurants, snack bars and industrial kitchens.
- B2B
- Food service
- Alimentos
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