Content hub
Everything the group publishes, in one place.
Cases
The work with a name and a signature.
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Ilha Urbana Malbec Ultra Bleu
The Ilha Urbana case behind Malbec Ultra Bleu, by Boticário, joined impact and creativity in a space that turned heads on the streets of São Paulo.
- OOH
- Ativação
- Beleza
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Around the World in 80,000 KM
Continental launched the new UltraContact with an 80,000 km warranty, and D’OM wrote the sequel to Jules Verne’s classic “Around the World in 80 Days”.
- Content
- Design editorial
- Automotivo
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Contrastes
The pro bono campaign for Afece underlines how much it matters to open paths toward development and autonomy for people with multiple disabilities.
- Pro bono
- Institucional
- Inclusão
Articles
What the group writes about marketing and management.
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A marketing agency for industry: how to choose one?
Learn how to choose a marketing agency for industry able to integrate strategy, branding, media, performance and demand generation.
Read the article -
COO (Chief Operating Officer): what do they do?
Understand what a COO does, how they run the company's operation and why the role is strategic for marketing, sales and growth.
Read the article -
Founder-Led Growth: turning the founder's authority into growth
Understand how Founder-Led Growth uses the founder's authority to strengthen the brand, generate demand and reduce indicators such as CAC.
Read the article -
ICE Score: how to prioritise marketing and growth initiatives
Understand what the ICE Score is, how to calculate it, when to use it and how to adapt the matrix to prioritise marketing initiatives.
Read the article -
Point-of-sale marketing: how to increase sales?
Discover point-of-sale marketing methods and strategies to improve the shopping experience, raise conversion and drive sales.
Read the article -
NCT: what is it?
Understand what NCT is, how the Narratives, Commitments and Tasks framework works and how to apply it to marketing management.
Read the article -
Social Selling: how to sell more on social networks
Understand what Social Selling is, its benefits and how to use content, relationships and data to generate leads, cut CPL and sell more.
Read the article -
Value Proposition Canvas: aligning customer, value proposition and business growth
Understand how to use the Value Proposition Canvas to align marketing and sales, strengthen your value proposition and advance towards Product-Market Fit.
Read the article
Videos
The video channel, produced by the companies.
Audio
A brand can also be heard.
Grupo OM Soundbrand
The group's sound identity: the official soundbrand, published on the YouTube channel.
Listen
On social
The day-to-day is published there.
Posts, reels and behind-the-scenes can't live inside a proposal: they live on the group's profiles, and that is where these cards lead.