Cases and campaigns
The work with a name and a signature.
17 published cases
Every campaign here is signed by one of the six companies in the group, and it is that signature that proves integrated planning is not rhetoric.
Every case
17 campaigns, 5 signatures.
9 of 17 cases
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Ilha Urbana Malbec Ultra Bleu
The Ilha Urbana case behind Malbec Ultra Bleu, by Boticário, joined impact and creativity in a space that turned heads on the streets of São Paulo.
- OOH
- Ativação
- Beleza
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Contrastes
The pro bono campaign for Afece underlines how much it matters to open paths toward development and autonomy for people with multiple disabilities.
- Pro bono
- Institucional
- Inclusão
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Clash on the Catamaran
The brand activation case for Clash, by Boticário, joined regional communication and creativity: for the first time, the Porto Alegre catamaran became a media channel.
- Ativação
- Mídia inédita
- Beleza
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Driving store traffic on Father’s Day
OpusMúltipla and Google combined YouTube video and Performance Max Offline, cutting cost per visit by 14% and lifting sales.
- Performance
- YouTube
- Varejo
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M Possibilidades
Shopping Mueller’s brand campaign used artificial intelligence to build textures, movement and colour, reshaping the mall’s iconic M.
- IA
- Institucional
- Varejo
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Natal Iluminado
Uninter’s end-of-year film follows a girl growing up in a village without electricity who turns to Electrical Engineering for the knowledge to change it.
- Filme
- Natal
- Educação
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The future is now, or now
For the 35th anniversary of Fundação Grupo Boticário, Canal Off went off air in an unprecedented move and an exclusive Fortnite map spoke straight to Gen Z.
- Gaming
- Geração Z
- Ambiental
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Play no Enem
The work highlights how easily an Enem score turns into a degree, across broadcast TV, digital, outdoor and radio in Curitiba.
- TV
- OOH
- Educação
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Tarja Violeta
Medicine boxes with no pills inside, carrying a leaflet and a drawing by a child in treatment, to raise donations for childhood cancer care.
- Causa social
- Design
- Saúde
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