M Possibilidades
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Shopping Mueller’s brand campaign used artificial intelligence to build textures, movement and colour, reshaping the mall’s iconic M.
The facts
- Group company
- OpusMúltipla
- Published on
- Subject
- Campaigns
- Strategic Brand Management Director
- Dino Camargo
- Strategic Brand Management
- Ana Carolina Grevinski, Samarine Neves, Naomi Nozu
The work, as the group publishes it.
This is Shopping Mueller’s brand campaign.
Titled “M possibilidades”, the campaign created by OpusMúltipla used artificial intelligence to build different textures, movement and colour.
The iconic M that stands for the mall became a stronger, more diverse brand.
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