Clash on the Catamaran
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The brand activation case for Clash, by Boticário, joined regional communication and creativity: for the first time, the Porto Alegre catamaran became a media channel.
The facts
- Group company
- OpusMúltipla
- Published on
- Subject
- Campaigns
- VP of Content and Integration
- Mário D’Andrea
- Account Supervisor
- Felippe Brana
The work, as the group publishes it.
How do you take a brand where nobody has been yet?
The brand activation case for Clash, by Boticário, joined regional communication and creativity to do it. For the first time, the Porto Alegre catamaran became a media channel and carried the brand’s new fragrance.
All of it strategised, planned and executed by OpusMúltipla. The case took Silver in the Brand Activation category at the Prémios Lusófonos da Criatividade.
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