Around the World in 80,000 KM
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Continental launched the new UltraContact with an 80,000 km warranty, and D’OM wrote the sequel to Jules Verne’s classic “Around the World in 80 Days”.
The facts
- Group company
- Grupo OM
- Published on
- Subject
- Campaigns
- Graphic production and artwork
- Marcos Miranda, Luciano Rodrigues, Helton Schnitzler, Maria Paula Mosimann, Cibele Cardozo
- Production and art buying
- Bianca Mascarenhas, Michele Franco
The work, as the group publishes it.
Continental launched the new UltraContact with an 80,000 km warranty, unheard of in the market. To mark the launch, something equally unheard of: D’OM wrote the sequel to Jules Verne’s classic “Around the World in 80 Days”.
The new book “Around the World in 80,000 km” was written in the author’s own style and language, with help from ChatGPT. It runs 310 pages of adventure, romance, technology and art.
Nine months of work, an audiobook edition, a digital edition, an English edition, tips on the hundreds of places visited by the characters, their car and their UltraContact tyres. Plus a dust jacket carrying a world map of the whole route across the continents.
D’OM believes in exactly this: ideas that reach beyond the borders of advertising and start conversations between brands and people.
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