Ilha Urbana Malbec Ultra Bleu
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The Ilha Urbana case behind Malbec Ultra Bleu, by Boticário, joined impact and creativity in a space that turned heads on the streets of São Paulo.
The facts
- Group company
- OpusMúltipla
- Published on
- Subject
- Campaigns
- VP of Content and Integration
- Mário D’Andrea
The work, as the group publishes it.
How do you communicate with impact and creativity?
The Ilha Urbana case behind Malbec Ultra Bleu, by Boticário, brought both together masterfully.
OpusMúltipla built a space that turned heads on the streets of São Paulo and lifted the campaign to another level.
The strategy took Bronze in the Media category at the 2025 Prémios Lusófonos da Criatividade.
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