Frimesa Fogo & Sabor
Signed by
The campaign draws an analogy between the discovery of fire and the taste experience of Frimesa’s premium line, rolled out across integrated channels.
The facts
- Group company
- Grupo OM
- Published on
- Subject
- Campaigns
- Strategy and Consumer Insights Director
- Rodrigo Rodrigues
The work, as the group publishes it.
The “Fogo & Sabor” campaign was created by OpusMúltipla for Frimesa.
Created to introduce the new products in the brand’s premium line, the campaign draws an analogy between the discovery of fire and the taste experience the line delivers.
The rollout ran across integrated channels, with varied actions and activations to strengthen the brand and stress its innovation, versatility and convenience.
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