Tarja Violeta
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Medicine boxes with no pills inside, carrying a leaflet and a drawing by a child in treatment, to raise donations for childhood cancer care.
The facts
- Group company
- OpusMúltipla
- Published on
- Subject
- Campaigns
- Head of Creative Strategy
- Renato Cavalher
- Strategic Brand Management
- Leonardo Hideki Tonooka, Laura Sferelli, Cecilia Godoy, Camila Rodrigues Guedes, Christine Brum
The work, as the group publishes it.
Meet the Tarja Violeta medicines.
The initiative, conceived by OpusMúltipla, sets out to raise donations for the cancer treatment of children and teenagers at Hospital Erastinho and APACN.
The boxes hold no pills at all. Inside there is a leaflet and a drawing by one of the children cared for by the two institutions, plus a QR Code that opens that child’s story.
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