Driving store traffic on Father’s Day
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OpusMúltipla and Google combined YouTube video and Performance Max Offline, cutting cost per visit by 14% and lifting sales.
The facts
- Group company
- OpusMúltipla
- Published on
- Subject
- Campaigns
The work, as the group publishes it.
Can a well-run media strategy move the sales needle?
OpusMúltipla and Google joined forces to drive store traffic on Father’s Day across Boticário’s Rio de Janeiro markets.
The strategy combined YouTube video and Performance Max Offline on Google Ads.
The result: cost per visit down 14%, and Rio de Janeiro sales up 2 percentage points against Mother’s Day.
The full case made it into Google’s own gallery.
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