Contrastes
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The pro bono campaign for Afece underlines how much it matters to open paths toward development and autonomy for people with multiple disabilities.
The facts
- Group company
- OpusMúltipla
- Published on
- Corporate Communications Director
- Camila Rodrigues Guedes
- Corporate Communications Coordinator
- Leonardo Hideki Tonooka
- Strategic Brand Management
- Cecília Godoy
- Strategy and Consumer Insights Manager
- Guilherme Silveira
The work, as the group publishes it.
Advertising has the power to transform realities.
That is the purpose behind “Contrastes”, the new pro bono campaign for Afece, which underlines how much it matters to open paths toward development and autonomy for people with multiple disabilities. Produced by The Youth, with post-production by Colossal and score and audio finishing by Canja, the film turns “no” into an invitation to inclusion and shows how support rewrites lives.
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