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Privacy and Data Protection Policy

Last updated: December 24, 2025

Welcome to leandrofurtado.com.br.

Your privacy is extremely important to us. This Privacy Policy describes, in a transparent and respectful manner, how we collect, use, store, and share your personal data when you browse and interact with our website.

This document has been prepared in compliance with the Brazilian General Data Protection Law (Lei nº 13.709/2018 – LGPD) and the General Data Protection Regulation (GDPR) of the European Union.

1. Data Controller

The controller of your personal data — that is, the entity responsible for decisions regarding the processing of your data — is:

  • Legal Name: 59.375.755 LEANDRO FURTADO FRANCO
  • Tax ID (CNPJ): 59.375.755/0001-13
  • Contact E-mail: info@leandrofurtado.com.br

2. Data We Collect

We collect information to provide a better experience, optimize our services, and ensure navigation security. The data is divided into two categories:

2.1. Data provided by you

We collect data that you voluntarily send to us, for example, when filling out contact forms, requesting quotes, or subscribing to our newsletter. This may include:

  • Full name;
  • E-mail address;
  • Phone/WhatsApp number;
  • Messages sent through contact fields.

2.2. Automatically collected data (Tracking and Cookies)

When you access our website, we automatically collect certain information about your device and browsing behavior, including:

  • IP address;
  • Browser type and operating system;
  • Pages visited and time spent on the site;
  • Specific interactions with site elements (clicks on buttons and menus).

3. Cookies and Tracking Technologies

We use cookies and similar technologies to personalize content, provide social media features, and analyze our traffic.

3.1. What are Cookies?

Cookies are small text files stored on your device (computer or mobile) when you visit a website. They serve to remember your preferences and do not harm your device.

3.2. Meta Pixel (Facebook/Instagram)

We transparently use the Meta (Facebook) Pixel. This is an analytics tool that allows us to measure the effectiveness of our visual communication and advertising by understanding the actions people take on our portfolio and pages.

  • What it tracks: The Pixel monitors browsing events and clicks on specific areas of interest on our site, such as the “Branding”, “Photography”, and “Contact” buttons, among other relevant interactions.
  • Purpose: We use this data to understand which services generate the most interest, optimize the user experience, and ensure that our ads (if any) are shown to people with a genuine interest in our work.
  • Control: You can manage your ad and privacy preferences directly in your Facebook and Instagram account settings.

4. Purpose of Data Processing

Your data is used for legitimate and specific purposes:

  1. Customer Service: To respond to your inquiries and requests sent through contact channels.
  2. Marketing and Relationship: To send news or information about our services (always with a clear option to unsubscribe).
  3. Performance Analysis: To understand how users navigate between the photography and branding sections to improve content layout.
  4. Personalized Advertising: To display content and ads that are of interest to you on partner platforms (such as Facebook and Instagram), based on the areas of the site you visited.

5. Data Sharing

We treat your data with strict confidentiality. We do not sell your information. Your data may only be shared with third parties essential to the operation of our business, such as:

  • Technology Providers: Web hosting companies and e-mail management tools.
  • Ad and Analytics Platforms: Meta (Facebook/Instagram) and Google, strictly for the traffic analysis and advertising purposes described above.
  • Legal Obligations: If we are required by law or court order.

6. Your Rights (LGPD and GDPR)

You, as the data subject, have full control over your information. At any time, you may request:

  • Confirmation and Access: To know if we process your data and to have access to it.
  • Correction: To ask for the update of incorrect or outdated data.
  • Anonymization, Blocking, or Deletion: To request that we delete your personal data from our database.
  • Revocation of Consent: To withdraw permission for future data use.

To exercise any of these rights, simply contact us via e-mail at: info@leandrofurtado.com.br.

7. Data Security

We adopt robust technical and administrative measures to protect your personal data against unauthorized access, loss, or alteration. Our website uses security protocols (such as SSL encryption) to ensure secure browsing.

8. International Data Transfer

Due to the use of global partner servers and services (such as Meta and Google), some data may be processed outside of Brazil. We guarantee that these partners have adequate levels of data protection and compliance with international laws and the LGPD.

9. Changes to this Policy

We may update this policy periodically to reflect changes in our services or current legislation. We recommend that you visit this page regularly to stay informed.