About the Project

Development of Visual Identity and Social Media assets for cheerleader Bianca Cordeiro. The project had a clear and urgent goal: to professionalize the athlete’s image to boost her crowdfunding campaign for the World Championship with Team Brazil.

The Strategy

To turn a personal campaign into a collective cause, the visual identity needed to convey professionalism, energy, and patriotism:

National Pride (Team Brazil): The color palette was drawn from the Brazilian flag (Green, Yellow, Blue, and White) but applied with modern gradients and textures to move beyond the generic and evoke high-performance sports aesthetics.

Dynamic Logo: The “Bia Cheer” logo incorporates the athlete’s silhouette in motion, reinforcing the personality and technique of the sport directly within the brand mark.

Design for Mobilization: Social media layouts were designed to convert engagement into donations. We used bold typography and clear Calls to Action (CTAs) to drive traffic to the crowdfunding link, blending performance photos with motivational messaging (“Being a cheer is about never giving up”).

Result

A strong personal brand that validated Bianca not just as an athlete, but as a national representative, building credibility with sponsors and supporters.