About the Project

Creation of strategic social media assets for micropigmentation specialist Cris Sanches. The project aimed to strengthen her authority not only as a service provider but as an educator (selling courses), while promoting premium service campaigns like “Laser Day”.

The Strategy

To convey elegance and refined technique, we developed a “Clean & Premium” visual line:

“Skin & Earth” Palette: We used nude, beige, and earthy tones that directly allude to skin and naturalness, creating an atmosphere of sophistication and care.

Information Hierarchy: Since the focus was on conversion (course sales and bookings), layouts prioritized readability. Large, clear titles (“Lip Micropigmentation”, “Lashes for Beginners”) quickly guide the eye to the offer.

Detail Photography: We alternated professional shots of the expert (building authority) with macro photography of the procedures (lashes and brows), making the technical quality of the work tangible.

Result

A high-class visual positioning that differentiates the professional in the beauty market, conveying confidence to both beginner students and end clients.