About the Project

Creation and layout of Out-of-Home (OOH) media assets (Billboards and Building Facades) for Oral Brasil, a benchmark in dental implants. The goal was to create commanding visual communication for strategic city locations (Batel District, Curitiba), attracting patients for high-ticket treatments.

The Strategy

Designing for the street requires specific readability and contrast rules, which we applied rigorously:

Speed Reading Hierarchy: Since the target audience is in motion (traffic), we defined a clear reading order: 1. Brand (Who it is), 2. Services (What they do), and 3. Contact (How to book). The phone number and address were applied in massive fonts for easy memorization.

Color Psychology (Trust): We used a deep textured blue background. In dentistry, blue is the universal color for safety, hygiene, and clinical trust, contrasting perfectly with the pure white text.

Humanization and Authority: The layout doesn’t just show isolated teeth; it focuses on people. The image highlights the professional (Dr.) alongside a public figure/patient, validating the slogan “The most loved clinic in the country” and humanizing the technical procedure.

The Result

Billboards that dominate the urban landscape, conveying the clinic’s solidity and premium infrastructure, converting street traffic into evaluation appointments.