About the Project

Complete rebranding for Aesthetic Pharmacist Dr. Jonas Pereira. The goal was to elevate the brand’s perceived value, moving from a generic aesthetic to a robust visual identity that conveys clinical confidence, technology, and self-esteem.

The Strategy

The brand construction was designed to work seamlessly both in the clinic and on the proprietary product line (supplies):

“JP” Symbology: The monogram was designed by fusing the initials with an organic shape resembling a leaf or a drop. This symbolizes the union between biological naturalness and precise aesthetic intervention.

Noble Color Palette: We purposefully avoided the “standard pink” of the beauty industry. The choice of Deep Purple (Pantone 269 C) and Midnight Blue (Pantone 289 C) brings authority and depth, while Gold (Pantone 149 C) adds the necessary layer of sophistication for the premium segment.

Graphics and Patterns: We developed a system of fluid, interlacing lines representing skin layers, muscle fibers, and the movement of cellular renewal. This graphic serves as a background for all communication, creating a rich visual texture on business cards and social media.

Product Application: The identity shines in the dermocosmetics packaging. The design is minimalist, using white and grey to highlight the logo, conveying the purity and efficacy of the specialist’s compounded formulas.

Result

A brand that dresses the professional with elegance (from lab coats to stationery) and positions Dr. Jonas as a modern authority in the aesthetic health market.