About the Project

Creation of high-performance creatives for the digital product sales of relationship expert Gustavo Galhardo. The campaign aimed to promote a “Promotional Bundle” combining three best-selling e-books into a single, irresistible offer.

The Strategy

To make the offer stand out in paid traffic (ads) and organic feeds, we used visual Neuromarketing principles:

“Deep” Atmosphere: A color palette based on deep purple and cosmic nebulas creates a strong contrast with white and neon pink text elements. This evokes introspection and transformation, the books’ central themes.

Product Tangibility: Since these are digital products, high-quality 3D mockups were essential to give “weight” and perceived value to the material. The customer sees exactly what they are getting.

Offer Architecture: The layout was designed to guide the eye through the exact purchase decision order:

The Hook: “50% OFF / Combo”.

The Value: From R$ 134 to R$ 67 (Explicit price anchoring).

The Authority: Photo of the expert validating the content.

Result

Vibrant assets that act as “scroll stoppers,” communicating the urgency of the promotion and facilitating an immediate click decision.