About the Project

Creation of visual identity and thumbnails for coach Vivian Barbosa’s relationship and personal development channel. The primary objective was to increase the Click-Through Rate (CTR) using high-contrast designs with strong emotional appeal.

The Strategy

To make the channel stand out in a competitive niche, I developed a visual standard based on three attention triggers:

Facial Expression as the Protagonist: Art direction prioritized photos with intense expressions that “converse” directly with the title (Doubt, Comfort, Authority, Joy). This creates an immediate connection with the viewer.

High-Impact Typography: Use of bold fonts with text boxes (solid backgrounds) to ensure perfect readability on both desktop and mobile.

Flexible Visual Identity: Creation of sub-identities through visual hashtags. I utilized softer tones for supportive themes (#LoveAdvisor) and more aggressive compositions for “reality check” themes (#NoNonsense).

Result

An organized, professional video feed that is impossible to ignore, strengthening the specialist’s personal brand.