About the Project

Visual management and creation of social media assets for the architecture and home decor segment. The challenge was to transform technical products (glass, frames, and roofing systems) into objects of desire, conveying sophistication and comfort for the home.

The Strategy

To sell value-added services, the visual identity needed to focus on credibility and clarity:

Solid Visual Identity: Predominant use of “Institutional Blue,” a color that psychologically transmits trust, security, and professionalism—essential attributes in the construction industry.

Information Architecture: Use of visual “tags” (rounded buttons) to quickly categorize products (Premium Balcony, Blinds, Shower Enclosures, Roofing), facilitating user navigation through the service portfolio.

Seasonal Campaigns: Brand flexibility for special dates (e.g., Mother’s Day), adapting the palette to warm and emotional tones without losing the company’s characteristic layout structure.

Conversion Focus: Clear Call to Action (CTA) assets, highlighting payment options (“10x installments”) and triggers for free quotes.

Result

A profile that functions as a premium digital catalog, elevating the brand’s perceived value and facilitating contact from qualified leads.