About the Project

Development of graphic assets and visual planning for “Bella Pizza’s” social media. The goal was to create an attractive feed that not only communicated promotions but also conveyed the taste experience and the comfort of a good pizza.

The Strategy

The identity was built upon the pillars of “Appetite Appeal” and emotional connection.

Color Psychology: Predominant use of warm tones (red, orange, and yellow) to stimulate hunger and impulse buying, while maintaining brand identity.

Content Mix: The visual strategy was divided into:

Retail: Direct offers and Combos with clear typographic hierarchy for quick reading of price and product (e.g., “Deliciously BIG”).

Branding/Institutional: Announcements of presence on delivery apps (iFood) and brand reinforcement.

Engagement: Interactive and humorous posts (such as “Life is dough/awesome”, “Was it love or pizza?”) to generate relatability and shares.

Result

A cohesive feed that blends high-quality photography with dynamic graphic elements, strengthening the pizzeria’s digital presence and encouraging sales conversion.