About the Project

Digital rollout of the Christmas campaign for Thá Engenharia, one of the country’s most traditional construction companies. The goal was to adapt the “Live the Thá Christmas” concept for the online environment, communicating real estate promotions (“Achieve your dream now”) with a festive, energetic, and sophisticated visual language.

The Visual Strategy

The art direction broke away from traditional construction company campaign standards:

The Christmas “Showman”: Instead of the classic Santa Claus or the standard “happy family,” the campaign features an elegant male figure in a satin red suit. He acts as a master of ceremonies, conveying euphoria, energy, and celebration through intense facial expressions.

Luxury Palette (Gold & Red): The gold gradient background not only alludes to the sparkle of Christmas but reinforces Thá’s High-End positioning in the real estate market. The contrast with the red 3D stars and the suit creates a vibrant composition that is impossible to ignore.

Editorial Typography: The use of a thin, uppercase sans-serif font (“VIVA O NATAL THÁ”) brings lightness and modernity to the layout, balancing the intensity of the colors and ensuring elegant readability.

The Result

A digital campaign that combined the brand’s tradition with a contemporary visual approach, standing out in social media feeds and associating the purchase of a property with joy and personal achievement.