About the Project

A project that spans time. The visual identity and packaging for Sabor Vivo, a pioneer brand in cold-pressed organic juices, were originally developed in 2014. In 2025, we revisited this portfolio classic with a fresh approach: hyper-realistic modeling and rendering using Artificial Intelligence.

The Evolution (2014 vs. 2025)

The goal was to prove that consistent design doesn’t age; it adapts to new tools:

The Original Design (The Foundation): The “Farm-to-Table” aesthetic created in 2014 focuses on transparency and naturalness. The label uses recycled paper textures, rustic typography, and botanical illustrations to communicate the artisanal process and the brand’s organic certification.

AI Visualization (Nano Banana Pro): Under the art direction of Leandro, we used generative technology (Nano Banana Pro) to recreate the bottles in lifestyle scenarios unattainable with conventional 3D or low-budget photography.

Digital Appetite Appeal: AI allowed for perfect control over lighting, glass reflections, and the texture of fresh ingredients surrounding the bottle, elevating the flavor perception of juices like “Raio de Sol,” “Doce Proteção,” and “Nas Nuvens”.

The Result

The perfect fusion between the brand’s artisanal essence and technological innovation. This case demonstrates how AI tools can revitalize existing products, generating advertising-level visual assets with impressive agility.