About the Project

Development of the Key Visual and digital asset rollout for Shopping São José’s Children’s Month campaign (2014). The project involved promoting an official licensed, bringing the classic “Tom & Jerry” universe inside the mall.

The Visual Strategy

The challenge was to adapt Warner’s global assets to the local retail reality, maintaining brand integrity while maximizing event appeal:

Color Explosion (Energy): The palette based on Yolk Yellow and Red wasn’t chosen by chance; these colors stimulate energy, appetite (retail), and children’s attention, creating immediate standout in mall corridors and social media feeds.

Dynamic Composition: We used the characters’ classic chase poses to create movement in static assets. The background with subtle textures (alluding to cheese or comic book halftones) adds depth without cluttering the reading.

Information Hierarchy: For a free event with limited spots, clarity is vital. The layout prioritizes: 1. The Theme (Tom & Jerry Logo), 2. The Dates (Oct 3rd to 19th highlighted), and 3. Participation rules (clear footer), ensuring parents had all the info in seconds.

The Result

A vibrant campaign that strictly adhered to Warner Bros.’ international brand guidelines, resulting in high family footfall and a quick sell-out of event tickets.