About the Project

Visual management and content creation for Aruki restaurant’s Instagram. The goal was to develop a “Premium Retail” communication style, blending the sophistication of Japanese cuisine with aggressive sales strategies for delivery and Happy Hour.

The Strategy

To stand out in a saturated niche (sushi), we created a high-impact visual standard focused on retaining attention (Scroll Stopper):

“Dark Mode” Aesthetic: The visual identity predominantly uses a black background to convey elegance and, crucially, to maximize contrast with the vivid colors of fresh salmon and ingredients.

Custom Typography: The use of stylized fonts with modern oriental strokes creates a unique personality. Large headlines (“SUSHI BOMB”, “URAMAKI”, “SEXTOU”) act as banners, communicating the offer in milliseconds.

Offer Calendar: The design supported a weekly commercial strategy. We created visual badges for each day:

Tuesday: Volume focus (“Sushi Bomb”).

Thursday: Aggressive hook price (R$ 1.50 per piece).

Friday/Weekend: Focus on combos and lifestyle (“Your Saturday is Japa”).

Graphic Elements: Dynamic orange lines and wave patterns (Seigaiha) connect the assets, creating a harmonious and energetic feed.

The Result

An appetizing feed that perfectly balances direct sales (Hard Sell) with brand building, increasing conversion rates on delivery apps.